Thank you for your interest in The Very, Very First Auction.

TURF Cheltenham is a collective of like-minded yet distinctly individual, independent, owner-operated, hospitality businesses.

From pubs to clubs, cafes to restaurants, wine barsto distilleries, over 30 businesses make up this collaborative.

We came together a year ago to support each other through lockdown and have been arm in arm since.

Most of us have been closed … all of us have struggled in one way or another … all of us cannot wait to open up again and welcome you back!

We wanted to celebrate re-opening and in doing so give you the opportunity to support us too.

So we’ve created unique experiences that you can be the very, very first to enjoy. 

The lots in this auction cannot be found in any of our venues on a daily basis.

Please note that the winning bids will be held only in accordance with the prevailing Government Guidelines. Therefore, your reservation may have to change if the venue is not permitted to open.

For further Terms and Conditions please refer to auction terms and conditions.

If you would like to know more about the venues you are supporting, and TURF Cheltenham, please click here:

In order to place bids, outbid others and pay for your winning lots the following instructions should help.

If you have any questions during the Auction, please contact us on and we’ll do your best to come back to you as soon as possible.

  • In order to place a bid you need to register on the website, this is easily done when you place your first bid. You will be redirected to a log in screen that requires you create a username, enter your email and choose a password.
  • You will then have an account that you can create a watchlist with and place bids under.
  • To find your watchlist, click on The Very, Very First menu on the header and the Watchlist option will drop down.
  • If you are successful and your bid wins, you will receive an automated email confirming this.
  • TURF Cheltenham will then be in touch to give you all the information you need to contact the venue to arrange the unique experience!

We love being there for you, celebrating with you, welcoming you night and day all year round and we hope that you’ll enjoy bidding on these lots so you can be the very, very first to be with us when we re-open!